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If an AI is to interact with us, it has to know and understand us

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In the human history we find lot of ways and methods in which we tried to explain our own behaviours. And all of those generalise and categorize personalities into boxes or types. From enneagram to horoscope will continue to exist as long as people use them on a daily basis. Thus so far, nobody can prove or even disprove these by any scientific methods. And most argue saying they fall into pseudoscience or outright superstition.

Likewise in the scientific community, over the past several centuries, theories and personality tests do exist. And all attempts to describe aspects of a person that remain stable throughout a lifetime. In other words, identify the individual’s character patterns in relation to known behaviors, thoughts, and feelings.

At UtotoAI, we choose to disregard none and to absorb all known personality theories and ideas. As an attempt to adopt and merge whatever that is possible into AI models. Though all attempts are validated, in the field, using data generated by real world pragmatic actions and approaches.


To begin with, among those is the Hippocrates. Hippocrates recorded the first known personality model. Theorising that one’s persona is based upon 4 separate temperaments.

Wilhelm Wundt

Then, in early 20th century, physiologist Wilhelm Wundt, became the first person to make clear distinction between human body and personality.

Sigmund Freud

And in the early 20th century, this field of psychology began a rapid growth. Resulting with the increasing interest regarding individual’s personality. Then Sigmund Freud theorised a structural model of the mind with an id, ego, and superego. And proposed that these three components of the human mind interacted and fought with each other for dominance. And this resulted in the understanding of a constant struggle in the mind that is the whole of each human’s behavior.

Eduard Spranger

Meanwhile Eduard Spranger, a German philosopher, theorized four attitudes towards ethical values. He named those attitudes as artistic, religious, theoretic and economic.

Henry C. Link

And in Henry C. Link’s book, Employment Psychology, he wrote of a personality testing method that can be a big machine. A machine that receives data on one end and sorts the suitable candidates for the specific jobs on the other. And presented a theory of 4 character styles. And thought that people can be hypomanic, depressive, hyperesthetic or anesthetic depending upon their character styles.

Erich Fromm

Likewise, Erich Fromm, was another German philosopher and wrote that there are 4 human orientations: exploitative, hoarding, receptive and marketing.

Carl Jung

And then Carl Jung, one of our favourite, categorized mental functioning, again into 4 principal categories. According to Jung, there are 4 fundamental ways we deal with the world: sensing, intuition, thinking, and feeling. We each have a preferred way and that is usually the way we are most comfortable with or best at doing.


Myers-Briggs, a mother and daughter, thought that knowing personality preferences can help women entering the workforce. And during the WWII, used MBTI tests to help women to choose jobs they were most comfortable and effective in doing. The MBTI test takes Jung’s theory and asks questions. And instead of putting people into categories of good or bad, the outcome from MBTI tests encourages people to become more self-aware. Bulk of the UtotoAI’s works inspiration is from MBTI and Jung’s theories.

Abraham Maslow

Furthermore, Abraham Maslow with another perspective said humans always drive to achieve their maximum potential. And will continue to do so, unless obstacles are in the way. And Maslow developed a theoretical pyramid called the Hierarchy of Needs. That explains the idea of changing personalities with time or growth.

John B. Watson

While, John B. Watson, said that all things we do—like acting, thinking and feeling—should be like behaviors. And that all these behaviors are observable, whether the actions are public or of a private nature, such as thinking and feeling. Also believed that the mind starts as a blank box. And that the environment in which a child grow determines intelligence, temperament, and other personality characteristics of that child.

Dr. Taylor Hartman

Next Dr. Taylor Hartman moved a step further than all previous models. Going beyond the needs and wants of an individual influencing behavior and grasping what creates those needs and wants. Dr. Taylor introduced the idea that behavior is only an outward expression of what is happening on the inside of a person. And thus behaviour based models simply identify what people do, but we need to go much deeper and we need to know why they do it. This led to the theory of Driving Core Motive (DCM). Dr. Taylor documented his ideas on motive in the book, The Color Code.

And where is UtotoAI now?

Living in a digital world, today, most of us are comfortable communicating with texts. So this made sense for us to start with an AI that can identify the personality of a person based on text. The Clue (Classified Learning Using Extracts), is an AI that can predict personality by analysing a person’s written text. Though the accuracy is based on text extraction method and person’s involvement, currently estimated to be in the range of 60% – 80%.

Intentionally Clue do not and will not take into consideration any sociopathic behaviours. We intend to use personality predictions only for recommendations. So at best we have to agree, in practice, even a fake personality would desire recommendations that matches the faked personality.

And as of this writing, in the lab, “Clue” can recommend:

  • Travel destinations
  • Self development
  • Career guidance
  • Counseling activities
  • Mental health tendencies
  • Shopping/gift ideas
  • Movies
  • Books
  • Music

Meet Clue at

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